McKinsey & Company
EXPERT DESIGN DIRECTOR
JUL 2018 – AUG 2024
As a leader within the McKinsey Design practice, I drove design impact by infusing user-centricity into problem solving, coaching clients on design methodologies, and building new capabilities. As an Expert Design Director, I led high-performing, multidisciplinary teams while collaborating closely with clients to envision and build new businesses, products, and services. I built cross-functional relationships with senior leaders and frequently championed the business value of design with executive stakeholders. Over several engagements, I directed my teams through discovery research to uncover insights that informed strategic priorities, north star experience concepts, and long-term product roadmaps. I also led several digital product builds through the development lifecycle with agile methods, from initial design to market launch (e.g., concepting, testing, and iterating).
Key Accomplishments
Led strategic design and capability building of an AI transformation for a global copper mining client. Contributed to 200M increase in pounds of annual copper production across mines, $350M+ EBITDA improvement by scaling AI, and $1.5-2B CapEx avoidance
Led design for a digital op model transformation to radically improve delivery for a leading global food retailer. Infused design thinking and user-centricity into 5 frontrunner product teams that launched MVPs with $200M+ impact
Directed design re-imagination workstream of a digital transformation for a global hospitality client across multiple product journey redesigns, from user research and north star definition to MVP launches. Contributed to $90M+ impact
Directed design vision and future product roadmap of reimagined hybrid collaboration for a global telecommunications client. Impact opportunity of 4-8x share of wallet increase with existing and new customers, $7-10B in total addressable market in new industry vertical, and $2-5B in total incremental addressable market in existing verticals
Provided significant contribution to McKinsey Design recruiting (e.g., weekly portfolio reviews, technical design interviews)
Received distinctive recognition as faculty in key learning programs (e.g., DnA Tech Week, Experienced Hire Training)
Aquent
INTERACTIVE AGENT
APR 2012 – APR 2013
Elevate Studios
ASSOCIATE CREATIVE DIRECTOR
AUG 2009 – MAR 2012
INTERACTIVE ART DIRECTOR
AUG 2005 – AUG 2009
Wunderman
SENIOR INTERACTIVE DESIGNER
NOV 2003 – AUG 2005
Digitas
INTERACTIVE DESIGNER
SEP 2003 – NOV 2003
Closerlook
INTERACTIVE DESIGNER
NOV 2002 – MAR 2003
L90
WEB DESIGNER
MAR 2000 – JAN 2002
EDUCATION
The Illinois Institute of Art
BACHELOR OF FINE ART
JUNE 2000